Just Do It. Got Milk? Share a Coke. Where’s the Beef? Perfume. Cologne.

Throughout the decades, ye olde marketing machine has given us countless catchy nuggets to hang our hats (and wallets) on. But those last two? Surely I accidentally popped those sonsabitches into the conversation, right?

Right?

The answer is totally up to you, your olfactory sensors, and your body’s chemical makeup. Regardless of a fragrance’s notes, what smells nice to you smells nice to you. What I’m getting at here is that the best unisex fragrances are not only here now, but they’ve been here forever.

I’ll leave it up to you whether you prefer jasmine and rose or cedar and patchouli. Either way, the best gender-neutral fragrances blur the lines in all the right ways—and here they come now.

KEY TAKEAWAYS 

The best unisex fragrances are the ones that ignore the fictional boundaries between traditional masculine and feminine scents. Boy Smells does a particularly impressive job of this, as evidenced by my top pick, Boy Smells Tantrum. On the classic side, but no less impressive, are the wide-ranging woody and citrus notes of Calvin Klein’s CK One.