Just Do It. Got Milk? Share a Coke. Where’s the Beef? Perfume. Cologne.

Throughout the decades, ye olde marketing machine has given us countless catchy nuggets to hang our hats (and wallets) on. But those last two? Surely I accidentally popped those sonsabitches into the conversation, right?


The answer is totally up to you, your olfactory sensors, and your body’s chemical makeup. Regardless of a fragrance’s notes, what smells nice to you smells nice to you. What I’m getting at here is that the best unisex fragrances are not only here now, but they’ve been here forever.

I’ll leave it up to you whether you prefer jasmine and rose or cedar and patchouli. Either way, the best gender-neutral fragrances blur the lines in all the right ways—and here they come now.


The best unisex fragrances are the ones that ignore the fictional boundaries between traditional masculine and feminine scents. Boy Smells does a particularly impressive job of this, as evidenced by my top pick, Boy Smells Tantrum. On the classic side, but no less impressive, are the wide-ranging woody and citrus notes of Calvin Klein’s CK One.

Best Overall Unisex Fragrance:
Boy Smells Tantrum at Amazon
Best Budget Unisex Fragrance:
Calvin Klein CK One at Amazon
Best Luxury Unisex Fragrance:
House of Bo Espiritu at Amazon
Best Unisex Fragrance On Amazon:
Cremo Palo Santo (Reserve Collection) at Amazon
Best Summer Unisex Fragrance:
Byredo Mojave Ghost at Amazon
Best Winter Unisex Fragrance:
Maison Margiela Replica by the Fireplace at Amazon
Best Calming Unisex Fragrance:
Malin+Goetz Cannabis Eau de Parfum at Amazon
Best Travel Unisex Fragrance:
Maison Francis Kurkdjian Gentle Fluidity Gold at Amazon
Best Long-Lasting Unisex Fragrance:
Acqua Di Parma Blue Mediterraneo Bergamotto Di Calabria at Amazon
Best Unisex Fragrance For Gifting:
Ralph Lauren Polo Variety Gift Set at Wallmart