Once the reserve of men who either didn’t have the time to think about clothes shopping or didn’t have a clue where to start, fashion subscription services and personal stylist-curated menswear boxes have come a long way since their start-up days.

Hitting the shops so you don’t have to, the basic premise tends to involve filling out a brief questionnaire online, speaking to your assigned stylist over the phone and sitting tight for a box of clothes to be delivered to your doorstep within a couple of days. Keeping you well-stocked with staples month-on-month, they’ve proven especially popular with those looking to take the think work out of shopping, curating styles that are free to try until you want to buy.

Of course, cyber styling is nothing new – it’s been dancing on the periphery of mainstream shopping in the UK for a hot minute, while big-box retailers such as Nordstrom have popularised the services in the States. Along with personal style based-services such as Thread and Dappad, that’s also manifested in a spike in online personal shopping services direct from brands, as well as those more randomised subscription services for staples such as pants and socks. Regular readers of our fashion guides might consider themselves above the need of a helping hand, but there’s no shame in asking for a little extra input from the professionals.

Which is why we’ve got hands-on with a selection of the UK’s leading subscription services and virtual personal stylists to bring you our pick of the best to kickstart your post-pandemic wardrobe. Here are the eleven that stand out…

CDLP Automatique

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Just as a dentist will tell you to change your toothbrush head every three months, we’re inclined to inform you that underwear could do with the same kind of rigorous rotation. Refined Scandi label CDLP is a boxers brand that knows this well and has fittingly offered up its date night-friendly selection on a three-month rotating subscription – including a 30 per cent saving and regular delivery to your doorstep via a climate-compensated service. All you have to do is outline your preferred style and colour of underwear (T-shirts and socks are also available) and start clearing out those novelty and worse-for-wear pairs you’ve been hanging onto. cdlp.com

Watch Gang

10 Best fashion subscription services for men 2024 Moss Box to Heat

Calling all horology heads and watch obsessives, Watch Gang is the subscription service that supplies you with some major wrist candy. Whether you’re new to the watch game or a seasoned collector, Watch Gang pairs its members with affordable, but luxury, timepieces every month from both big-name and emerging watch brands. What’s more, just by signing up, Watch Gang automatically enters members in weekly Rolex, Tag Heuer & Seiko giveaways.

The big question when it comes to subscription boxes, as ever, is… do I get to keep the deliveries? With Watch Gang, yes. With the option of monthly or quarterly deliveries, members will soon build up an eclectic collection of timepieces for daily mixing and matching for ultimate aesthetic variation. Get yourself a gift every month. It’s about time. watchgang.com

Moss Box

10 Best fashion subscription services for men 2024 Moss Box to Heat

We’re all familiar with the name Moss, FKA Moss Bros, but there aren’t too many people who know about its sustainable sub-branch and subscription service Moss Box. Following on from the renting model the suiting purveyor has been known for many years, this subscription sends two items at a time selected from a shortlist of your faves. Once you’ve worn them once, twice, a hundred times, you can return everything ready for something new.

And you’re not limited to one box a month, either. You can have an unlimited style-swapping extravaganza for £65/month, meaning you’ll be able to try everything Moss has to offer to your heart’s content while following a much more sustainable model of shopping. mossboxunlimited.co.uk

Stitch Fix

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One of the better known — and wider spread — services, Stitch Fix is the option for the man who wants a forensic styling breakdown such as Tan France gives on Queer Eye. Informed and personalised, AI and human experts combine to produce boxes of five handpicked pieces, sent out every month. A curated line-up, these pieces will be high quality, high performing and able to blend seamlessly into your existing wardrobe. Even better, your box will never be a surprise, with the opportunity to check out your upcoming pack ahead of time. Still not keen? Sending stuff you don’t like back is as easy as getting dressed. stitchfix.co.uk


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There’s a more holistic shopping experience to be had at Thread that’s hard to come back from. Not quite a subscription service, not quite a personal shopper, Thread is a menswear e-com trailblazer that tailors suggestions based on a quick quiz to streamline the process.

Filtering more than 700 brands (from Nike to Burberry) by style, size and budget, Thread intelligently recommends clothes based on what you like, sending personalised style ideas to your inbox each week along with inspiration for how to wear it, too. Think of it as the automated self-service checkout of personal shopping services… thread.com


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Keeping ahead of the hype wagon isn’t easy, even for the fingers-on-the-pulse staffers of GQ. Struggling to stay in the know? Consider Heat your guardian (Palm) angel. A luxury mystery box that works with the world’s most in-demand brands, it gives its customers access to the latest in luxury streetwear at better value than a standalone purchase.

Of course, all pieces are sourced from verified suppliers and undergo rigorous authenticity and quality checks. Products are curated by expert founders with backgrounds in retail, wholesale and marketing and delivered using 100 per cent recycled eco-certified packaging. Of course, the “hype” model is the antithesis of the timeless and sustainable wardrobe outlook of services such as Dappad, but if you’re looking for pieces that’ll stun as you resocialise this year, Heat could well be your best bet. heat.io

Box to Box

10 Best fashion subscription services for men 2024 Moss Box to Heat

Calling all soccer stans. BoxtoBox is the ultimate subscription service for the football superfan, here to help you rep your heroes no matter the occasion. Available to order as a one-time box for the footy fanatic, or as an ongoing mystery football subscription service, BoxtoBox is the gift that (quite literally) keeps on giving.

Inside every BoxtoBox package is a brand-new, mystery, football shirt accompanied by an information card about its team, kit and league of origins. What’s more, you can exclude up to ten teams to avoid receiving any unwanted surprises. Available via three different plans, you can receive your BoxtoBox either every one, two or three months, with free cancellation at any time. Score. boxtobox.uk


10 Best fashion subscription services for men 2024 Moss Box to Heat

Whether you opt for two, three or four pairs delivered monthly or quarterly, your Stance subscription can be personalised to suit your hosiery needs, desires and dreams. They say you can tell a lot about a man from his shoes… to that, Stance says, but what about his socks? stance.eu.com

Prime Wardrobe

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Like hair salons and supermarkets before it, Amazon has unsurprisingly jumped aboard the clothing box wagon. Keeping things simple, the ecommerce giant has not instated its own set of stylists to oversee things, but instead allows customers to take advantage of Amazon’s wide-ranging fashion brands, to select up to six items, have them delivered to your doorstep for a week-long try-on period and pick and choose what you’d like to keep. Essentially, the Prime members service is making the returns process that bit easier – a gimmick that shouldn’t be overlooked if you’re prone to order online and keep goods for the sake of not trekking to the post office – and you’ll only be charged for the items you decide to keep, seven days after placing the order. amazon.co.uk


10 Best fashion subscription services for men 2024 Moss Box to Heat

If you find yourself, like many, playing host to an underwear drawer chock full of moth-bitten Y-fronts and tattered socks, a subscription service to Oddballs might be just what the (fashion) doctor ordered. Beginning at just £9.99, Oddballs’ monthly subscription services deliver your choice of ‘adventurous’ or ‘classic’ boxer shorts and socks to your door once a month, keeping your wardrobe well-stocked with high-quality cotton undies all year round. Because how can you be expected to build a great outfit if you’re not giving some love to its foundation? myoddballs.com