Tattoos are one of the ultimate forms of self-expression. Okay…they’re not for everyone, but if you are into your body and looking to get creative, the sky’s the limit.

Whether you’re getting inked with a small tattoo, a 3D tattoo, a beloved quote, a sweet sleeve, an out-there pattern—or anything in between—looking after your brand new body art is essential. And to do just that, you need to invest in a quality tattoo lotion.

Tattoo lotion will help to hydrate the skin and protect your body art in those delicate early phases—the right product will also make the ink site feel fresh throughout the day.

But, with so many options out there on the market these days, how do you pick a tattoo aftercare lotion that will work for you? The answer: we’re going to give you a helping hand with our ultimate best lotion for a new tattoo guide.

Read on to discover the best tattoo lotions on the market, plus top tips on what to look for in a quality body aftercare product.

Best for preserving color:
Hustle Butter Tattoo Aftercare at Amazon
Best for sensitive skin:
Mad Rabbit Repair at Amazon
Best for pale or fair skin:
Mad Rabbit Defend at Amazon
Best for bigger tattoos:
Tattoo Goo at Amazon
Best value:
Aquaphor Healing Ointment at Amazon
Best for super itchy skin:
H2Ocean at Amazon
Best for complex tattoos:
INKredible at Amazon
Best for facial or neck tattoos:
After Inked at Amazon
Best allrounder:
Badger Tattoo Balm at Amazon
Best for skin tanning with tattoos:
Devoted Creations at Amazon
Best for creating a solid barrier:
Redemption at Amazon
Best for all tattoo stages:
CalfLove at Amazon